Let’s say you have decided to start your own business, or you thought of upgrading or reinventing your brand. One of the first order of things you would be doing is to design a logo for your business. Your logo would have to say it all about your brand: your color scheme, font styles, feel and so on. But sometimes, the whole thing would just seem to be quite off, and you can’t figure out what is wrong.
This kind of situation is the reason why you need to have a consistent and strong brand identity. Especially in today’s modern market trend, when tiny details make or break you. Not only does it makes your brand look firm but it would build your credibility, as well.
So here’s the big question: How? – Well, enter the brand book.
What is a Brand Book?
A brand book is a set of rules and guidelines for the use of your brand. A standard if you must. A style guide, in a designer’s context. It basically explains how to properly make use of elements to make sure that it is consistent with your brand.
Why create a brand guide for your business?
Having a brand book makes it easier to do a project. Example: if you decided to do a packaging for a brand product, presenting the brand book to the designer would make things easier to select font styles, colors, and whatnot and output would be consistent with your brand.
Makes you look professional. Being consistent with your marketing tools and outputs makes you look professional. Like everything’s planned out to be the way they are.
You will have control of your brand. Having standardized brand gives your control of any loose ends. If something is not working – a look or feel – you refer to your trusty old brand book.
Never a cheap moment. When you have a brand that’s solid in all corners, your brand would avoid looking cheap.
You enhance your brand. With your brand’s style regulated, it makes you progress into a finer and solid brand. You are put onto a perspective where you see your brand’s untapped potential and develop changes for its betterment.