Corporate responsibility entails incorporating social and environmental concerns into the policies and practices of your company. In many countries, corporate responsibility is an increasingly common practice. They usually incorporate ethical labour practices, volunteerism, philanthropy and environmental initiatives. However, corporate responsibility is a dynamic area and there are many new trends that we are seeing this year.
We are going to take a look at some of these trends and show you which ones successful companies are investing in today. Let’s take a look:
Being Authentic- aligning environmental and social issues with your corporate brand may cause problems if not done with authenticity. By being authentic, customers and the general public can easily correlate your brand with corporate responsibility actions. This way, corporate responsibility could boost brand awareness as well.
Better Communication And Transparency- when doing corporate responsibility actions, companies can build trust through transparency. Employees can be encouraged to be active on social media to communicate and be transparent with the general public. Everyone in the company must get involved to bring the communication forward with those outside the company. This task can be led by people with good communication skills. Employees can become strong brand ambassadors for the company. Employees can interact with relatives and friends, so they are better trusted.
Focus On Sustainable Development Goals- according to the United Nations, the sustainable development goals include promoting well-being and health, ending hunger and poverty, providing access to quality education and reducing inequalities. Companies should contribute in achieving sustainable development goals in the area by tackling the most relevant problems.
Measuring Effects Of Corporate Responsibility Initiatives- it’s not possible to know whether current responsibility actions are effective, if they are not measured. If found ineffective, an action could be modified or replaced by a more effective one.
Employee Volunteer Programs- employees could be encouraged to participate in volunteer programmes. This makes a positive and massive impact on the company’s brand image. A company with an ongoing volunteer programme usually has a good internal culture and a high level of motivation among employees. It is also an opportunity for people from different departments to collaborate while doing volunteering tasks. Employees from different areas in the company could be placed on the same team. Cross-departmental collaboration can be improved when doing internal corporate tasks, boosting the overall productivity.
Contact Thrive CSR
To learn more about Corporate Social Responsibility and how your business can benefit from better capturing and reporting of your CSR, contact Thrive CSR today and speak with a CSR tech specialist that can answer any questions you might have.
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