Smart Work Rather Than Hard Work: Need Of Every Business

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Even after putting in countless hours, finance and workforce in marketing campaigns, the desired results are not achieved. Have you ever wondered why? This is because it isn’t the quantity but the quality that matters and quality cannot be considered as merely consuming more time or draining more resources. Many marketers keep a close track on each move of the competitor to take an edge over them. But, believe me; if you want to go in for a successful marketing technique to make your brand a great hit, you just have to follow the lazy marketing approach. Yes, you read me right!!! You just have to become the lazy marketer. 

Confused??? Let me explain…..from a marketing perception, taking the lazy road means finding an easy way of marketeering as a lazy person will always explore an easier approach.

Let us now probe into a three step ladder of the lazy marketer used as a growth climber:

1. Redefining USP ( Unique Selling Proposition) –

  • USP, the most exceptional feature of your brand is what attracts customers and gives you an advantage over competitors.
  • USP should be something for which customers literally crave.
  • Once such a USP is created, it can become the talk of the town. People will talk about it, share it and engage with it leading to a successful marketing.

2. Sealing workforce – 

  • The marketing personnel should be continuously trained and upgraded with the industrial trends.
  • Outsourcing content creation, appointing freelancer writers and graphic designers give an option to tap the best talent.
  • The in-house personnel can be used for building new strategies, analysis and other high level tasks.

3. Engaging autopilot –

  • Autopilot means automated marketing which is the best solution for all businesses irrespective of the size and budget.
  • This gives companies a way to promote their brand across several channels with minimum hands involved.
  • Content set up and setting up work flows, leads to avoiding sending of manual e-mails or posting on social media.

Working on the ideology of “Smart work, not hard work”, the lazy marketer follows the above mentioned three steps to achieve better and easy marketing and promotional results without moving on the path of rigorous strategies.