In the past the brand design, branding agency concept ruled. Nowadays, after the physics became nonlinear and more quantum based, the branding agency has now become more experiential vs. just brand identity designs. So, in the past looking for an open market, placing your product and/or start intrusively shouting your offer was the best way to do marketing, moving forward to the industrial era it became more cold call system than strategy itself. As time goes by we have been living a phenomenon of exponential acceleration of things and thanks to that exponential theory (Moore’s law) the more it moves forward the wider the leap in time, it correlates and side by side with cosmos enlargement theory by astrophysics.
Having into account our daily lives and daily routines, if we manage to remember, back in 1938, Mr. Buckminster Fuller for the first time introduced a very quirky word called ephemeralization which means among other meanings, the trends of “doing more with less”, a term mostly used in chemistry, health and obviously the industrial field. Stanislaw Ulam, little bit later in 1958, wrote a publication which was based on a conversation he had with John von Neumann where the main topic was the acceleration progress of our technology and how it influences human life. Later on, Hans Moravec was the first one to generalize Moore’s law in order to make predictions about the future of artificial life, Hans was computer scientist and futurist. Moore’s law talks about exponential growth patterns within and in the complexity of integrated semiconductor circuits. Based on Moore’s ideas, Moravec extend the scope to it into other modern and future forms of technology, particularly Robots and how they evolve into an ever more intelligent specie, moving further to the mere integrated circuit theory.
Because technology and religion (beliefs not dogmas) influence the way people see the world and indeed shapes our attitude and as some other sociologists say it helps create, maintain or make disappear entire cultures and this way civilization we can see the level of current technology influence is so high that sometimes we cannot notice, otherwise you might remember James Burke and his TV series Connections (1978), later on: sequels Connections² (1994) and Connections³ (1997) where it was mentioned for the first time the conventional linear and teleological view of historical progress. It’s just today and now we must discuss based on quantum and other theories that look forward to connect to other forms of perceptions, linking this way senses and technology until it goes to more subtle levels we cannot understand yet.
Branding and marketing are facing nowadays new ways to integrate messages into people’s perception and the graphic design agency is this way searching for more interesting brand marketing strategies. The new branding strategy agency will be the one who can integrate marketing and branding via super tools to expand the stimulation of our senses and taking us to new level of perceptions. That will be the new creative marketing agency of the future.