The chaotic noise of the digital 21st Century leaves businesses competing endlessly for attention, eyeballs, and space. Finding the right leverage to market your business can be a crucial component in any entrepreneurial, financial, or economic success. One of the ways in which successful businesses are finding purchase in this highly competitive space is through innovative, unique branding initiatives.
Being Surprising
Traditional customers are bombarded with requests for attention in the internet-heavy business world. One way to get your target audience to take pause is to be exceptionally surprising. Instead of more mainstream advertising and marketing, try branding your business through a non-traditional medium like a photo album. If the medium and the context used to deliver a business or entrepreneurial message is unique and clever, you are more likely to find your target audience requesting information.
Using a Photo Book
A photo book is a visual demonstration of an experience, a memory, a period of time, or a collection of people. One of the ways your business might find photo books advantageous is by selling a business narrative. Storytelling is one of the strongest draws, and telling the story of your business visually can be compelling. Perhaps you have a family-run business. Stories of familial cooperation, loyalty, and success are appealing, particularly when complemented by images. Perhaps your business intersects with multiple different industries. Visually explaining these complicated intersections might be presented more simply in a visual format.
Benefits of Images
Images in a photo book provide a strong vehicle for consistent, yet non-offensive, opportunities for brand reinforcement. Just a brand logo or typeface may not be as effective as including a company name or brand logo inside the context of a compelling photograph. If you can find a way to tell a visual story of your business, your employees, or your successes while also reinforcing the brand images, you will find more attention paid to your service and more recognition of your unique brand.
Marketing Materials
Marketing materials are often dry, boring, and text-heavy. Shake up this tradition with an image-heavy photo book that conveys your marketing strategy. This can be effective for the external customer market. However, it can also be significant inside your business, too. If you can deliver training and professional development ideas through visual imagery, you might find that you can recruit great staff and retain them longer.
Finding a Niche
Photo imagery is also a great way to tell the story of where your business fits into the market. Stories and images are powerful, but they are only memorable when customers can connect them with their own needs in a particular market space. Targeting a niche audience can be successful with the right imagery. And with clever branding inserted into the photo book of images, you will find that customers may come calling more often than before.
Options
Practice makes perfect in any branding initiative. It helps to develop a wide range of image strategies and determine which particular tactic works best for your business. Use different photo book templates to help with your own inspiration and creativity.