The rise of the digital age has increased the need for branding professionals. In the past, it seemed only major companies and well-known officials needed to pay attention to their public images. But with more and more people communicating online, including for business purposes, the need to create a strong brand has become highly critical for every company or professional individual who wants to experience growth in their respective fields.
Research shows that a whopping 94% of consumers would likely recommend a brand they are emotionally engaged with, which is the whole point of branding. Also of note is the fact that consistent branding can increase revenues by up to 23%. There are numerous other facts and figures which suggests there is a need for branding experts.
A branding specialist can help you develop the right image, both online and offline, which will be alluring to your target audience. They can help you with branding strategies such as deciding on the right color concept, creating a suitable logo, and even what the content messaging should be about. These are things that are often overlooked, especially by newbie entrepreneurs, but which can set a brand apart from the competition and help to capture the imagination of consumers and create customer loyalty over time.
Want to connect with branding professionals who have demonstrated knowledge in the field? Here are five you can start following right away.
Mylène Besançon @mylenebesancon
The co-founder of Tunedly, a well-established music production and publishing platform, Mylène Besançon has experienced steady growth as a branding expert and entrepreneur, particularly in the music field. Hailing from the tourist destination of Le Lavandou in Southern France, she now lives between Canada and the United States. She has adopted the moniker of brand mentor, having shared well-received content on various topics relating to personal branding and marketing. Mylene holds degrees in Marketing and from the Université Sud Toulon-Var and from the Dublin Business School. She is a contributor on the prestigious Thrive Global platform, where she shares her experiences as an entrepreneur. Mylene has also been featured in several online publications, which encompass business, philosophy, music and movies.
Baruch Labunski @Baruch_Labunski
Baruch Labunski’s expertise in branding and marketing is closely attached to his work in the field of SEO. He is behind the success of Rank Secure, an acclaimed SEO firm, based in Toronto, which has been around for close to two decades and for which he is a co-founder. Labunski’s work via Rank Secure has seen him helping numerous companies and executives and improve their online presence and increase leads. He also shares his knowledge as a contributor on HuffPost and Entrepreneur, and has written numerous articles on the topic of branding, marketing and SEO.
Gaurav Gulati @iGauravGulati
Recognized as the leading personal branding and engagement expert in India and, by extension Asia, Gaurav Gulati has spent his career building head-turning brands. His philosophy is that personal branding is necessary for everyone. This belief has seen him working with a vast number in boosting their personal brands, from business executives and celebrities to artists and models. He is also a Fortune 500 consultant and has helped large and small businesses in various countries improve their image. Gulati’s versatility stems from his love for branding and a broad-based education that includes degrees from the University of the West of England and the University of Virginia.
Sima Dahl @simasays
Sima Dahl has been excelling at the branding game for some time now, to the point that she has coined and trademarked the term “Sway Factor.” Having spent over two decades in B2B marketing, the motivational speaker and branding expert has won numerous accolades while helping numerous companies improve their image while generating leads, thereby growing their businesses. Today, Sima spends much of her time as a consultant and speaker, as well as an author and coach.
William Arruda @williamarruda
A self-styled personal branding guru, William Arruda stands out as an authority figure on the topic. In fact, he is regarded as one of the world’s leading voices on personal branding. To that end, he shares his vast knowledge as a contributor on the Forbes website. In addition, he is a bestselling author, having written several well-received books on personal branding. In addition, he is a bestselling author, having written several well-received books on personal branding. Arruda’s expertise has seen him working as a consultant with some of the most recognizable companies, including Microsoft, Google, and Target, in order to develop innovative approaches towards attracting top talent and motivating employees. Arruda also spends his time doing public speaking and has been featured in prestigious publications such as the New York Times, Fast Company, and the Wall Street Journal.
Mark A. Lack @MarkALack
The name Mark Lack has become synonymous with branding and entrepreneurship in recent years. The motivational speaker and coach has centered his efforts on boosting the stock of entrepreneurs and marketers all over the world. So far, his expertise has been shared to people in more than 140 countries. Over the years, he has demonstrated his riveting skills by being featured in numerous podcasts and YouTube videos. He has also appeared on radio shows and took on the role of hosting the TV show Business Rockstars. Mark currently shares his vast knowledge and connects with clients through his website Shorten The Gap.
HilaryBassak @hilarybassak
Known in some circles as the “Queen of Hope,” Hilary Bassak’s vast knowledge of branding and marketing springs from her many years spent in the corporate world. Like many of the experts on this list, she is also well traveled, having lived in several countries, including Denmark, Holland, Greece, and East Africa. She specializes in personal branding, placing emphasis on the upkeep of the reputation of brands, both online and offline. She has built up quite a following with her unique way of storytelling and connects with clients through her website.
Marie Daniels @marie_daniels
Bringing a new perspective on the world of branding, Marie Daniels is an emerging entrepreneur who creates linkages between brands and their audiences. She brings a fresh approach by sharing her personal experiences from her interactions across social media and offers a suite of services geared at spreading awareness and growing leads. Her work in the personal branding field stems from a background in PR and media management and is steadily adding to her list of clientele, including celebrity chefs and restaurants.